Featuring interviews with IDEO CEO Tim Brown, Claudia Kotchka and Roger Martin, we take a closer look at design thinking. While you might not know what that term means, you’ve no doubt encountered many of the products the methodology has helped shape. It's a way for companies to figure out what consumers want and how best to give that to them. Apple is probably the most famous example of a company that’s incorporated design thinking into its products.

But design thinking can be much more than just a way to design cooler iPhones; it’s a problem-solving method that focuses on solutions rather than problems. As such, it can be applied to pretty much any problem, from product development to public policy, which is where our interest comes in.

Featured music:

"Steppin" by Wake

"The Window" & "Woop Groove" by Poddington Bear

All music used in this episode is licensed under Creative Commons Attribution License and available via freemusicarchive.org