Let's Zengage - Your Weekly Dose of Digital Marketing Knowledge

Episode 13 - Dont Be a Victim of the Streisand Effect


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The Streisand effect, inspired by Barbara Streisand's legal case to have an image of her house taken off line, refers to the phenomenon of censoring or hiding something which inadvertently draws more attention to it.

In this episode I discuss the concept of good and bad press/reviews and how it can affect your brand.
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Let's Zengage - Your Weekly Dose of Digital Marketing KnowledgeBy Andrew Radics