Leadership Unscripted

Episode 13

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Your Mission Statement Is Repelling Top Talent

Most leaders treat their mission statement like a marketing exercise. It's not. It's a recruiting filter. And if yours sounds like every other company's, you're quietly filtering out the exact people you want to hire.

In this first episode of Leadership Unscripted, Kim Leifsen, Founder of Hiring Strategies, breaks down why generic mission statements cost you top talent, what top performers are actually looking for when they read your About page, and three uncomfortable questions every leader needs to answer before writing one.

This is the foundational episode of a season built around the 9 strategies of an Insp-Hired Culture, the framework Kim has used for 25+ years to help small and midsize business leaders build teams that perform, stay, and make their job easier.

In this episode you'll learn:

  • Why mission statements got watered down in the first place
  • The "corporate platitude trap" that's filtering out top talent
  • What top performers actually look for when they read your About page
  • Three questions to ask before rewriting your mission
  • Why the right mission statement should hurt a little to say out loud

    • Mentioned in this episode:

    • The George Russell quote that changed Kim's career
    • The Insp-Hired Culture framework
    • The Insp-Hired Culture Survey: https://docs.google.com/forms/d/e/1FAIpQLSdn7BFj6CaA3ZhT6XJ1MgBgJkzehU_L3xxR7W_de4v-i-H18A/viewform

      • Connect with Kim:

      • Website: www.hiringstrategies.com
      • LinkedIn: https://www.linkedin.com/in/kimleifsen/
      • Schedule a conversation: https://calendar.app.google/gyhmzDDNBcRFLCu28

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        Leadership UnscriptedBy Kim Leifsen