Brite Ideas

Episode 13: Employing Customer Knowledge Management for Alumni Relations Success

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For this episode of Brite Ideas, we welcomed Dr. Anita Straujuma. Anita is the Executive Director at Riga Technical University Development Fund in Latvia. She completed her dissertation on knowledge management and alumni engagement.


Listen in as Anita and host Sandra Rincon discuss:

  • The importance of knowledge management and how to use it for measuring alumni relations success,
  • how to segment your alumni based on fields of engagement and levels of activity using the triple helix segmentation model,
  • how to improve alumni relations using customer knowledge management methods,
  • and more. 
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