Bengaluru-based AR powered social media networking platform Flam announced to have raised a seed round worth $3.5 Mn led by Silicon Valley Quad, Inventus Capital Partners SV, and 9Unicorns, and Kwaish Ventures. Several angel investors also participated in the round. The company will utilise the fresh capital infusion to fuel growth, drive AR adoption and expand its product into international markets.The new round of investment have come three months after Homingos (now called Flam) raised an undisclosed amount from  BITS Spark Angel Network members Raju Reddy, Sundi Natarajan, Jayan Ramankutty, Shivakumar Ganesan, Rahul Seth, and Srinivas Anumolu.

Founded by three BITS Pilani graduates – Shourya Agarwal, Rajat Gupta, and Malhar Patil, Flam came into existence in May 2021. The team of 22 leverages AR technology to bring still photographs to life.In a conversation with Inc42, Agarwal who is the cofounder and CEO of the company described the final product of the company as live photos that can be seen on Harry Potter movies.

Further explaining the product he said, a user can upload a recorded video to Flam servers, mention the duration of the video he/she wants to augment the video to the FlamCard and choose a thumbnail – a picture that will be on the FlamCard– and provide the address where the card needs to be delivered. Once the FlamCard is delivered, a user through the Flam app installed on the phone can scan the photo and see it come to life with audio. At present there is no bar on the duration of video that can be embedded to the FlamCard but the company advises to trim the video to 30-45 seconds.