Dynamic Business Women

Episode #13- Facebook Advertising – Valerie Shoopman

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My interview with Valerie Shoopman from www.valerieshoopman.com was a very insightful one when it comes to Facebook advertising. Oh my how things have changed!

Valerie helps clear up some of the confusion when it comes to marketing your business on Facebook and choosing the right kind of ad for you.

  • Why you need to niche down your business
  • Anchor clients - How they help you grow your business
  • Setting your goals and revising them daily
  • Facebook marketing and choosing the right campaign for you
  • Different types of Ad campaigns and choosing the right one for you
  • Boosted posts vs Ads Manager
  • Tracking your Facebook ads
  • How to gain the most control and best results for your ads
  • Ads Manager vs Power Editor
    • ...more
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    Dynamic Business WomenBy Michele Elmas-Hardy