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Episode 13: Glitter Bomb
Recorded 2015-01-19
Show Notes
Stephan’s on the search for a new website, but will never be able to match the awesomeness (or lack thereof) of “The Glitter Bomb”
http://arstechnica.com/business/2015/01/glitterbomb-startup-founder-looks-to-cash-out-puts-site-up-for-auction/
Explanation of the Glitter Bomb website, send envelopes of glitter to your enemies
Viral marketing viability
What does it take to create this type of visibility? Can it be taught? If so wouldn’t this education already be viral?
Discussion of when the glitter bomb would be optimal
Is the success of the site short lived due to the marketing or is there possibility for a long term need for glitter bombs?
Do it on a computer. Is there really a difference between a product or process in physical life vs online.
Scalability is the true differentiator for the “do it on a computer” idea
What is the true reason for selling the Glitter Bomb site so quickly? Is there actually a fulfillment process in place?
Dropshipping and automation have a massive affect on the success of online companies.
Is there more to starting a website than solely making money? If so, how would this compare to public companies?
Owning a business that you do not have a personal interest in could be compared to owning stock in a public company that you have no connection to. Stocks should be looked at as a portion of a true company, not simply a piece of paper.
What is the cost or benefit of social responsibility? There is a difference between maximizing shareholder value and stakeholder value. These are not mutually exclusive therefore it is possible, albeit rare, that both could be maximized together. Example: CVS not selling cigarettes.
Cigarette sidebar: trends for the future, economic cycle timing in emerging economies, contrast of cultures
Apple watch update and proposed release dates.
The speed and accuracy of replication of soon to be released products. Companies must differentiate through the process or the experience opposed to the actual physical good.
The web creates low barriers to entry and adds to the ease of replication. The hardware barrier to entry is also falling.
Consumer perception and differentiation will deter the complete commoditization of unique products. Designer products use their logos and the copyright protection associated with it to establish a brand opposed to the actual product.
Post show:
Kyre is interviewed for a newspaper
Todd brings up legal repercussions for overstated gas mileage from Kia and Hyundai
http://www.wsj.com/articles/u-s-fines-hyundai-kia-for-overstating-fuel-economy-1415028646
Stephan brags about his new “beastly” computer
View all episodes
Recorded 2015-01-19
Show Notes
Stephan’s on the search for a new website, but will never be able to match the awesomeness (or lack thereof) of “The Glitter Bomb”
http://arstechnica.com/business/2015/01/glitterbomb-startup-founder-looks-to-cash-out-puts-site-up-for-auction/
Explanation of the Glitter Bomb website, send envelopes of glitter to your enemies
Viral marketing viability
What does it take to create this type of visibility? Can it be taught? If so wouldn’t this education already be viral?
Discussion of when the glitter bomb would be optimal
Is the success of the site short lived due to the marketing or is there possibility for a long term need for glitter bombs?
Do it on a computer. Is there really a difference between a product or process in physical life vs online.
Scalability is the true differentiator for the “do it on a computer” idea
What is the true reason for selling the Glitter Bomb site so quickly? Is there actually a fulfillment process in place?
Dropshipping and automation have a massive affect on the success of online companies.
Is there more to starting a website than solely making money? If so, how would this compare to public companies?
Owning a business that you do not have a personal interest in could be compared to owning stock in a public company that you have no connection to. Stocks should be looked at as a portion of a true company, not simply a piece of paper.
What is the cost or benefit of social responsibility? There is a difference between maximizing shareholder value and stakeholder value. These are not mutually exclusive therefore it is possible, albeit rare, that both could be maximized together. Example: CVS not selling cigarettes.
Cigarette sidebar: trends for the future, economic cycle timing in emerging economies, contrast of cultures
Apple watch update and proposed release dates.
The speed and accuracy of replication of soon to be released products. Companies must differentiate through the process or the experience opposed to the actual physical good.
The web creates low barriers to entry and adds to the ease of replication. The hardware barrier to entry is also falling.
Consumer perception and differentiation will deter the complete commoditization of unique products. Designer products use their logos and the copyright protection associated with it to establish a brand opposed to the actual product.
Post show:
Kyre is interviewed for a newspaper
Todd brings up legal repercussions for overstated gas mileage from Kia and Hyundai
http://www.wsj.com/articles/u-s-fines-hyundai-kia-for-overstating-fuel-economy-1415028646
Stephan brags about his new “beastly” computer