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Episode 13: Heineken, Ad Verification, and the Chief Data Officer role
Heineken announced last week that they intend on selecting and owning one global platform for Ad Verification, which is something that has historically been managed by agencies on behalf of clients. Is this a good decision? What are the implications and potential challenges? What role could the office of the CDO play? All of this and more in this week's episode. Thanks for listening!
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com
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By Bill Bruno
4.6
1818 ratings
Heineken announced last week that they intend on selecting and owning one global platform for Ad Verification, which is something that has historically been managed by agencies on behalf of clients. Is this a good decision? What are the implications and potential challenges? What role could the office of the CDO play? All of this and more in this week's episode. Thanks for listening!
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com