In this episode, I speak to Samantha Mayer, my colleague and SEO Manager at Search Discovery. We talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it's like to do SEO for subjects that are *frankly* kind of boring. We also talk about her love for music - including her affinity for the band "Dawes," the "Get To" mindset which for me as a 'glass-half-empty' person has been incredibly inspirational, and much more.