The Knowledge Shop

Episode 13 - My live studio recording and the Israel effect

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This episode was recorded in front of a live studio audience - another way of saying, I am recording this at Heathrow, en route back to New York. It was this, or from a toilet cubicle and the queue for them was too long.

Please forgive the background music - and likely random conversations - but needs must, otherwise no episode - and after all, I always said this was going to be “real”

Let’s Start:

Thank you’s:

  • Listening - other than launch week, highest number of listeners - whoop whoop.
    • Thank you’s for telling me you are listening - Klaudija, specifically this one’s for you
    • Voting - not really going to make it, but using competition as accountability.

      • Accountability

      • Winning seems unlikely, so using my pitch on October 7th, as a forcing mechanism to make some changes:
      • Update the website  and open applications for alpha testers
      • One bullet makes it sound so simple - this is going to be a project! Best get finding a designer…... 
      • Also trying hard to remember this is my journey and on my schedule and not bench mark against other.

        • Feeling tired

        • After emotional stress of previous weeks, so did some reflective practice, always something to learn and share, even if you are uncertain in the moment
        • Thank you to my lovely cousin, who gave me a beautiful candle. If anybody wants one - check out Honey & Sage on Etsy. Supporting “mental wellness and a fellow female entrepreneur.

          • Accepting help

          • The “how can I help you question” - I always get stumped.
          • I don’t want to waste people’s time? Because I don’t know how to decide between the different priorities, don’t want to add the emotional burden of managing somebody else’s expectations. Definitely work to do there.
          • Hopefully the product roadmap for the October 7th launch date will work.

            • Deepdive - Lessons from Israel

            Said differently, how can you create real life case studies to normalise / learn from

            Israel has an incredible startup scene. Many reasons. This isn’t about politics, more a chance to think about attitudes, how the fates collided and what you can take from this, to help with your own startup journey.

            • Migration - new cultures / experiences insights. Always be learning
            • Military - purpose and the “greater good”. Recreating the “family unit” from the army in your startup. Is this proof you don’t want to go it alone?
            • Quick decisions - time kills all deals. Ie biz ideas, you need to keep moving forward and making progress. 
            • This especially includes your founder dreams and motivation. Don't give up
            • Use your diaspora Ie network think about who has the skills you need, don’t over look. I know designers, copy people etc. ask them if they can help, or make recommendations - not expecting handouts, but will help you make quicker progress “what’s the worst that can happen?
            • Puts the business risk into perspective. If all else fails remember most of us are lucky to live in countries with safety nets Ie social welfare, family, internet, up training support etc.
              • In effect can we shift our mindset to see “trying” as the badge of honour, as opposed to the outcome - normalise against the fear of failure?

                • Links / Resources

                Go buy your candle - crystals, scents and calm. We all need founder wellness support https://www.etsy.com/uk/shop/HoneyandSageuk

                Israel's startup scene - https://www.startupnationcentral.org/

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                The Knowledge ShopBy Tori Hanson
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