Peter Krull who has been out in front since 2004 of what is now a $8 trillion dollar market of assets in responsible investing with values focused on social responsibility, people and the planet. We explore the role of B-Corps and acknowledge that when building any business, it’s a slog but when there are values at the core we can find investors who care about that.

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We learned from Pete the inspired growth of values entering the marketplace and the investment community, the importance of alignment and how every business can actively engage practices that support good stewardship, healthy community and the planet.