Joining Adam Deflorian at Virtuoso Travel Week is Barbara Muckermann, CEO of Kempinski Hotels. Considered the oldest hospitality company in the world, Kempinski heralds a new golden era into the luxury travel industry with the brand’s first female CEO at the helm. 

Key topics include:

• The historical significance of the company, which began in 1897.

• Kempinski’s approach to optimizing digital experiences for the consumer and the AI bot.

• How creating desire is really the essence (and challenge!) of luxury travel.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025