The Pie Guy Podcast

Episode #13 - Skye Dillon (Sports Branding Legend)


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Join host Matt Walker on The Pie Guy Podcast for an electrifying conversation with sports branding legend Skye Dillon, the creative force behind the Orlando Magic’s stunning 2025-26 logo and uniform rebrand. From his small-town Maine roots, where he sketched team logos as a kid, to landing the NBA’s most nostalgic refresh, Skye shares the wild journey of bringing back the Magic’s ‘90s Shaq-and-Penny swagger—pinstripes, star-centric logo, and all—while keeping it fresh for today’s fans. Dive into the four-year process, from fan surveys to navigating Mitchell & Ness licensing rules, and how Skye’s team at SKYE crafted a brand that’s both a cultural throwback and a bold step forward. Expect candid insights, design nerd talk, and plenty of laughs as Matt and Skye riff on ‘90s basketball, the power of authentic branding, and why the Knicks’ logo drives Matt nuts. A must-listen for sports fans, design geeks, and anyone inspired by chasing big dreams!

Keywords: Orlando Magic, sports branding, logo design, uniform design, Skye Dillon, NBA, ‘90s nostalgia, pinstripes, creative process

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The Pie Guy PodcastBy Matt Walker