System 1: Lead generation

First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to:

• Create a customer avatar or ICP (ideal customer profile)
• Master the voice of your customer and use that language for marketing materials
• Determine what aspects of your membership you should be promoting the most
• Identify the 2-4 most viable marketing channels for your membership
• Automate and systematize your marketing

Resources mentioned in the show:

• https://postpromoterpro.com/ – social media scheduling for WordPress
• https://coschedule.com/ – schedule all your marketing efforts
• https://meetedgar.com/ - social media scheduling
• https://buffer.com - social media scheduling
• https://memberscore.io/podcast/007/ – Interview with Andréa Jones on social media for membership sites