The FPC Podcast

Episode 13: T-Mobile buys Blis, Publicis acquires Lotame, the evolution of Super Signal Aggregators (SSAs)


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00:00 Introduction and Overview of Recent Acquisitions

01:25 T-Mobile's Acquisition of Bliss: A Strategic Move

05:59 The Implications of T-Mobile's Strategy in Ad Tech

11:50 Publicis Acquires Lotome: Industry Reactions

14:12 Curation and the Evolution of Ad Tech

19:00 The Rise of Sell-Side Curation

26:26 Future Innovations in Ad Tech and Data Privacy

32:21 AI in Ad Tech: Opportunities and Challenges



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The FPC PodcastBy FirstPartyCapital