Sign up to save your podcasts
Or
Share Episode 13 - Taylor Swift and Building a Brand They’ll Remember All Too Well with Andie Figlin
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 13 - Taylor Swift and Building a Brand They’ll Remember All Too Well with Andie Figlin
In this episode of Oh, hi! Stories, my sister Andie and I finally let loose on our favorite topic: the unmatched marketing genius of Taylor Swift. We’re both lifelong marketers (and unapologetic Swifties), so yes—we break down the sensation of TS12, the release of The Life of a Showgirl, and what leaders in any industry can learn from Taylor: how to build loyalty, own your narrative, and keep a brand fresh for decades.
Whether you’re here for the marketing masterclass, the Swiftie fan-girling, or both, you’ll walk away inspired to know your audience and give them something to believe in.
Thank you for listening! If you liked this episode, please give us a 5-star rating.
Listen to every episode on:
- Apple Podcasts
- Spotify
- Amazon Music
Stay in touch with us:
- Ohhicommunications.com
- YouTube
About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
View all episodes
By Dana BerchmanIn this episode of Oh, hi! Stories, my sister Andie and I finally let loose on our favorite topic: the unmatched marketing genius of Taylor Swift. We’re both lifelong marketers (and unapologetic Swifties), so yes—we break down the sensation of TS12, the release of The Life of a Showgirl, and what leaders in any industry can learn from Taylor: how to build loyalty, own your narrative, and keep a brand fresh for decades.
Whether you’re here for the marketing masterclass, the Swiftie fan-girling, or both, you’ll walk away inspired to know your audience and give them something to believe in.
Thank you for listening! If you liked this episode, please give us a 5-star rating.
Listen to every episode on:
- Apple Podcasts
- Spotify
- Amazon Music
Stay in touch with us:
- Ohhicommunications.com
- YouTube
About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.