How do you figure out what is truly happening when you can't explain the results. Expectations are being missed and results don't appear to align with the strategy in place. Use The Alien Observer Model.

Step 1) Assume you are alien and don't speak the language. Step 2) Observe all the actions. Step 3) Write down a strategy that supports the actions. Step 4) Given the derived strategy, optimize it for the the actual results. The problem or opportunity is the difference between this strategy and you stated strategy.