Charlotte Cramer can be best described as a no-BS, purpose-driven realist. During the day, Charlotte works as a marketer for companies like Google and Vice, and at night she works on her own purpose-driven side projects.

In 2015, she launched her first side project, Crack and Cider — a store where people could buy essential items for homeless people. The project was a success, which led her to launching it in London, San Francisco, and other cities across the globe. Charlotte fundamentally believes that to live a purposeful life, you don’t need to have a purpose-driven job — you can cultivate purpose through side projects. She has distilled her learnings into her brand new book The Purpose Myth: Change The World, Not Your Job. With her unique background in neuroscience, marketing, and side projects, Charlotte provides a digestible and compelling step-by-step guide on how to build purpose-driven side projects from the ground up.

Enjoy! 

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