Research sounds like a boring word- something you did in high school or college. In this episode Heather discusses how to use research to up your sales game.

Episode 13: What Do You Actually Know? How Research Can Change the Game

Heather K. Terry is a New York City area CPG consultant, speaker and entrepreneur who has had her own companies and worked with many different brands. In Scaling with Soul she recounts her experiences in business from knowing absolutely nothing to becoming an industry expert and brings on guests from all areas of the consumer packaged goods industry.

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Episode 13: What Do You Actually Know? How Research Can Change the Game

Episode 13: What Do You Actually Know? How Research Can Change the Game