There's so much conflicting information about what you should be doing to build a brand that at times it can be a bit overwhelming. We all want to be successful and grow our businesses but not if it requires that you are less than all of what makes you, YOU. What I've learned over the years is that I need to trust myself, listen to my intuition, and be all of who I was born to be. I truly believe you don’t have to hide the things you care about or water down parts of yourself to attract your ideal clients, but instead, lean into who you are and what's most important to you.