Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. 
<img class="aligncenter wp-image-5962 size-large" src="http://www.thecanvasmag.com/wp-content/uploads/2017/04/Episode13.png" width="600" height="600" />
Song credit: David Szesztay – Smiling Cars

Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Song credit: David Szesztay – Smiling Cars

Jeff Rosenblum, author of Friction,&nbsp;argues that brands don’t simply need clever messages or new, shiny technologies. They&nbsp;need a fundamental change in strategy.&nbsp;

Song credit: David Szesztay – Smiling Cars

Episode 13 – Why Friction Creates Passion Brands: Jeff Rosenblum

Mark Potter has dedicated over 25 years to the printing industry. He has created brands, authored books, and built a business from scratch. However, his real passion is helping other people tell the story of what they are passionate about. Through his company, Conduit Inc. and his flagship magazine, CANVAS, he has helped countless businesses clarify their strategy and deepen their connections with clients. Brush Strokes is a new podcast that brings some of these stories to life and every episode is designed to help you think and communicate clearly so you can have a greater impact.

Share Episode 13 – Why Friction Creates Passion Brands: Jeff Rosenblum

Sign up to save your podcasts

Episode 13 – Why Friction Creates Passion Brands: Jeff Rosenblum

Episode 13 – Why Friction Creates Passion Brands: Jeff Rosenblum