Building materials industry could be considered as conservative - materials haven't changed as rapidly as in other industries. But this would not capture the situation accurately. Jerry Lewis, Executive Partner IBM ES & IX and Lead Account Partner bp, shares his experience with building materials manufacturers and why digital transformation is necessity. His thoughts have also been published in this paper: Unlock digital transformation in your cement (or any industrial) business… | by Jerry Lewis | Mar, 2021 | Medium: https://jerry-lewis.medium.com/unlock-digital-transformation-in-your-cement-or-any-industrial-business-989535b0189