As a result of the Covid-19 crisis, three best friends have come together to form a socially conscious mask company. This week, Joe sits down with Ben Ricciardi, a social media strategist and a social media star with over 1 million followers on Instagram. Ben tells Joe how his brother and their best friend joined forces to create Subzeromasks.com, where for each mask purchased, one will be donated to thousands of charities in need.