Different brands are using their email marketing strategy in different ways during this pandemic, but it's important to contextualize your messaging and be empathetic.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.