A panel discussion from the AEJMC Conference, recorded virtually on Aug. 7, featuring Brian, Adam Hansmann (The Athletic), Dr. Molly Yanity (Quinnipiac), Ronen Shay (Fordham) and Anthony Palomba (University of Virginia).

Are digital subscriptions the way forward for online journalism? This panel examines the emergence and the growth of the subscription model in digital journalism, with a focus on The Athletic’s impact on sports journalism. The theoretical and pragmatic implications of this business model are discussed. The Athletic’s success requires us as researchers and educators to examine its business model, and similar business models in online journalism, to determine what that success means for journalism writ large. In addition, their editorial focus (less digital churn, more longer stories) is worthy of discussion from both a media sociological point of view and a pragmatic, practitioner one.

Adam Hansmann

Molly Yanity

Ronen Shay

Anthony Palomba

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