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Episode 131 - Walter Long - Sublytics, Digging In Your Numbers, & What That Means For Your Business
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In this episode, we deep dive into the importance of all the different numbers, and what they mean to your business. That and everything about subscription analytics with my guest today which is none other than the VP of Business Operations at Sublytics, Mr. Walter Long!
Walter Long is passionate about leveraging technology and data to help subscription merchants create greater profitability and scale.
Walter’s experience in the subscription industry goes back to 2002, where he managed sales efforts for a subscription DRTV brand that grew to $150M in ARR, or annual recurring revenue. No small feat.
Since then, he’s been in a number of key roles in SaaS businesses that support the subscription industry and has been a featured speaker at Subscription Summit.
Walter loves collaborating as a Co-Chair in SUBTA’s Growth and Marketing Committee among other subscription industry data geeks.
Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox
Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake. It's Christmas all year long at https://mychristmassnowflake.com Get your first box 50% off w promo code firsttime50 !!!
Guest Links:
Link to Chapter 1: Analyze Customer Retention in Just 2 Steps http://bit.ly/dataguide1
Walter's email: [email protected]
Sublytics website: https://sublytics.com/
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
View all episodes
By Eric Musick
4.9
7070 ratings
Send us a text
In this episode, we deep dive into the importance of all the different numbers, and what they mean to your business. That and everything about subscription analytics with my guest today which is none other than the VP of Business Operations at Sublytics, Mr. Walter Long!
Walter Long is passionate about leveraging technology and data to help subscription merchants create greater profitability and scale.
Walter’s experience in the subscription industry goes back to 2002, where he managed sales efforts for a subscription DRTV brand that grew to $150M in ARR, or annual recurring revenue. No small feat.
Since then, he’s been in a number of key roles in SaaS businesses that support the subscription industry and has been a featured speaker at Subscription Summit.
Walter loves collaborating as a Co-Chair in SUBTA’s Growth and Marketing Committee among other subscription industry data geeks.
Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos plus Cornell wants to make sure you're maximizing every dollar you spend with their Free Content Marketing Checklist. You can access it now by signing up to get your copy at https://cornellcontent.com/subbox
Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake. It's Christmas all year long at https://mychristmassnowflake.com Get your first box 50% off w promo code firsttime50 !!!
Guest Links:
Link to Chapter 1: Analyze Customer Retention in Just 2 Steps http://bit.ly/dataguide1
Walter's email: [email protected]
Sublytics website: https://sublytics.com/
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]