Assistant Professor of Marketing and Asness Faculty Fellow Andreas Kraft is on The Course this week to talk about his experience as a student-athlete. Professor Kraft came to the US as an undergrad with a scholarship to play wheelchair basketball, with thoughts on going professional. However, with time, he finds himself asking more and more questions related to marketing in his economics classes, and got intrigued by the research world. Eventually, he continues his academic journey and graduates with three degrees, and is now teaching and researching in the Chicago Booth School of Business.