There are a LOT of shifts happening in entrepreneurship and the online industry right now.

If you’ve ever been scrolling online or reading an email and were like… hmmm, sounds like that OTHER marketing email I just read… there’s a reason for that. #1 - traditional marketing tactics DO work.

AND…. I think they are shifting for people.

People are craving a more personal touch. They are craving less of the “this thing I’m selling you will solve all of your problems!” pitches and more of a “here’s how it will help, here’s what it won’t help” style of conversation.

Last year, I shifted from doing ZERO sales calls - falling into the thought of “well, if they want it, they’ll buy it. I don’t need to convince anyone” to coming back to sales calls because I LIKE talking to people about what they need and how what I do might help them with that - or how it might not be the best thing.

In this episode, I’ll talk you through the importance of making things more personal in your own business. Whether it be your sales call, your first interaction with clients, or your audience online, your influence can reach people better when you make it personal.

Listen as we talk about: :

-My STRENGTH as a human  and how it relates to marketing

-How NOT SELLING is often more SELLABLE

-THREE things to make things more personal this year

Send me a DM and share how you’d make this year more personal ;)