Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: 

• what "hyperobjects" are and why they matter to everyone
• why the only common theme of the 2020’s will be entropy and what that means for brands
• how the creator economy and web3 technologies are tipping power balance to the people and connected communities 
• how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecycles

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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