It's always been difficult to get an executive's time, but it's critical for large deals. Lisa Magnuson, Founder and CEO, Top Line Sales, shares her approach to cultivating the right executive relationships long before the deal starts. From properly planning all meetings to reaching out at the right time, there are proven ways to build the relationships that matter.

 

Guest: Lisa Magnuson (https://linkedin.com/in/toplinesales)

Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)

 

Related resources:

• Measure Your Pre-Call Planning Sales Effectiveness https://conta.cc/2RsRYzj
• Making Sales Calls Today? What’s your Plan? https://conta.cc/2EvvE4w
• The Fast Track to Your Executive Sponsor https://conta.cc/2EvabZa
• Breaking Through — How to Get an Executive Appointment https://conta.cc/2EuLvjy
• What You Can Do to Successfully Sell to the C-Suite https://sforce.co/2VX2BNz
• Win the Megadeal https://sforce.co/2syEIy7
• When a Sales Manager Should Save a Deal (Hint: Basically Never) https://sforce.co/2MfS0Zy