The Quickie - Conversations with Designers

Episode 133 - Laura Beauparlant - Founder and Creative Director at Lab Creative, Keynote Speaker, Author of Brand Chemistry, Toronto ON


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Today's guest is Laura Beauparlant. She is the Founder and Creative Director at Lab Creative, a Keynote Speaker, and the Author of the book Brand Chemistry.

During this episode we talk about:

-her time living overseas in Europe after graduation and how that inspired and influenced her career direction and business.

-where her business started and where it is now.

-the Lab Creative process.

-the print design that she described as epic had her really excited.

-the importance that she still puts on the business card and why.

-her book publishing process and the little change she made that cost a little bit extra but delivered the unique style and impact she was going for. 

-the challenging pivots she has faced in her business and not burning bridges when client relationships don't work out. 

-the project and business she was a part of that support Canadian women entrepreneurs. 

Laura shared incredible stories and lays out her career path to get where she is now and the pivots along the way. Lots of experience shared here! @labcreativeinc

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The Quickie - Conversations with DesignersBy Print Design Academy

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