Just the idea of prospecting can be stressful. Calling strangers can take a real toll on you, and it's easy to get discouraged and believe that prospecting isn't right for you. But within a predictable framework, prospecting doesn't have to be so difficult. That's part of what today's guest is here to talk about.

Joining the podcast today is Jason Bay. He is the Co-Founder and Chief Founding Officer of Blissful Prospecting, a company that works with clients to create a predictable prospecting system. Listen in to hear what Jason has to say about how he got into prospecting, his approach to creating personas, and how to address common errors in messaging.

Episode Highlights:

• What prompted Jason's interest in prospecting
• Mixing modalities
• How much time Jason spends in the planning stages with clients to develop messaging
• Jason's approach to personas
• The ideal client profile identifier
• Applying the research to one-person consulting businesses
• Errors in messaging that Jason sees frequently
• Jason's REPLY method
• Incorporating personalization in messaging

Resources:

Jason Bay

Blissful Prospecting

Selling Above and Below the Line

Free Guide to Getting Started with Video Prospecting