What do you do when you connect with a warm lead, but they don’t seem receptive? What’s the difference between adding value for a prospect and actually helping that prospect? These are some of the questions that today’s guest will help answer.

Joining the podcast today is Michael Pedone from SalesBuzz. Michael is an advocate for sales skills and SalesBuzz is an online sales training site that provides helpful information for sales professionals that can help take you from the top of the funnel all the way to the close. Listen to today’s episode to hear what Michael has to say about common mistakes people make with important sales skills, the definition of a cold call, and connecting through LinkedIn.

Episode Highlights:

• The most impactful sales skill that Michael sees people bungle
• The definition of a cold call
• Throwing out the “easy” button
• Why you shouldn’t remind a warm lead that they filled out a form
• Approaching leads with the intent to help
• The difference between adding value and helping
• The cadence that works best in a selling situation and how to blend it with different modalities
• Connecting through LinkedIn
• How often you should be prospecting
• Why people should really want to be in sales

Resources:

SalesBuzz

Michael Pedone