After growing up in India, Chetana Deorah emigrated to the U.S., right around the time of Y2K. Working at Pentagram, Yahoo, Pivotal Labs and Scribd, she spent more than a decade immersed in growth teams and culture before joining Netflix as Design Director, Global Growth & Acquisition.

Today, as a consultant and mentor, growth is still top-of-mind for Chetana, both personally and professionally. She helps leaders and organizations to think through solutions, experiences and strategies that drive growth culture and business gains. Two themes that surface frequently in her work are resilience and trust.

For organizations focused on growth, the resilience to be able to fail and learn from failings is crucial. Equally important is the ability to build trusting relationships with customers or clients. Whether you’re leveraging user experience design or content strategy, it’s possible to build trust at each stage of growth, be it acquisition, activation, retention or revenue referral. Tune in to hear Chetana’s thoughts on product and business growth, as well as some things to look for when hiring or designing customer experiences.