Custom Apparel Startups

Episode 134 – Making BIG Decisions : Working Backwards From Success

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Let's talk about making that BIG Decision like adding a new piece of equipment to your business, or moving into or out of a retail location, or moving your business to a print on demand model.

1. Look at the opportunity objectively and from several perspectives.

  • Are you doing this because you're excited, or because it's objectively a good opportunity?
  • How will your existing customers view this decision?

    • 2. Develop goals.

    • What are the results you expect from this decision - specifically? Like if you're planning on investing in a new UV printer, what revenues are you expecting?

      • 3. Compare alternatives.

      • Is there something more profitable I could do instead?
      • Is there a better way to invest that time and money? Into expanding existing capabilities instead of adding new?
      • Can I accomplish the same goal in another way?

        • 4. Make your decision.

        • Lot's of opportunities are lost through inaction
        • You've thought it through and the decision is sound - you're just delaying success if you don't pull the trigger.

          • 5. Plan your implementation.

          • You have to make sure you take specific steps towards your goal.
          • Each step should have a specific marker that takes you to the next one
          • Develop a basic marketing plan
          • Set up website and ad accounts
          • Write articles, emails ads
          • Launch ads, publish articles
          • Track results for 3 weeks
          • Use those results to plan the next articles, ads, etc.

            • 6. Check as you go through implementation and beyond.

            • Is this working the way it should
            • How's my timeline
            • Did I misjudge customer uptake? etc.

              • The start of a big idea is the excitement and thrill of success. Proper execution and decision making is where you achieve your dreams.

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              Custom Apparel StartupsBy Custom Apparel Startups
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