StrategyCast

Episode 135: 2018 Inbound Marketing Trends, with Angus Robertson of Convercent


Listen Later

SHOW NOTES

As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications.

At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, and managed M&A due diligence and integration for a strategic software acquisition. Angus has more than 20 years’ experience in marketing and technology and he is passionate about how technology can be applied to solve business problems. In his free time, you can find Angus tearing up a squash court or perusing his twitter feed for industry updates.

 

Listen and Learn about the 2018 Inbound Marketing Trends:

  • AI & Machine Learning
  • Account Based Marketing (ABM) & Retargeting
  • Customer Advocacy/Customer Driven Growth
  • Accelerating The Buyer’s Journey
  • Aligning Marketing With Sales
  • Bite-sized Content

TO FIND ANGUS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CONVERCENT, CLICK HERE.

...more
View all episodesView all episodes
Download on the App Store

StrategyCastBy Lori Jones from Avocet Communications

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

67 ratings


More shows like StrategyCast

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,442 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,990 Listeners