Glowing Older

Episode 13:5 Bryan Rife on How Activity Professionals Activate “Unicorn Mode”

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The CEO of Sparkle Success talks about the ways activity directors make a difference in senior living communities and the elevation of the position post pandemic.


About Bryan

Bryan Rife, CEO of Sparkle Success, has over 27 years in the healthcare arena and holds a Life Coach Certification through the Academy of Modern Applied Psychology and is nationally certified as an Activity Director with a specialization in education through the National Certification Council for Activity Professionals.  He is also a Licensed Montessori Home Engagement Certification and MEPAP 1 APC course Instructor through NCCAP.

Bryan has previously served on the boards of the National Certification Council for Activity Professionals in Washington, DC and the Coalition of Activity Professionals in North Carolina.  He is a former instructor for the North Carolina state approved Activity Director course and has traveled the country presenting at many different healthcare conferences and workshops as a keynote speaker.

Key Takeaways

  • The position of activity professional has pivoted from playing games and doing crafts to a person-centered care approach. Today there is more inter-departmental interaction with nursing and administration to provide the best solution for each resident.
  • The pandemic allowed insight into the invaluable impact that activities directors have on residents and elevated the profession.
  • Activity professionals are hungry for education about programming and meeting the needs of people with cognitive impairment, different religions and cultures, and LGBTQIA+.
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    Glowing OlderBy Nancy Griffin
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