Marketers are constantly talking about a "customer avatar", which translates into normal English as your Ideal Customer.

Identifying that Ideal Customers is very similar to, and JUST as important as choosing a Niche Market, something we've devoted quite a few episodes to as well.

All you're really doing here is creating an imaginary person. The one you'd most like to sell to. The one that will most respond to your products, your business and YOU.

Once you've created your ideal customer - right down to their name, their neighborhood, job, kids, marital status, income, etc. you'll better know:

During this podcast you'll hear the great, real life example of a start up business that inspired Marc Vila to make this the topic, and how that is going to impact it's future.