Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes.

Essentially this means that once the policies take place in early 2021, Advertisers will have difficulty attaining the user-specific information they need to track and optimise Advertising data efficiently. More in the episode !

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