This might be the perfect time to reimagine how to best reach your ICP; how to build a better pipeline. Ryan O’Hara, CEO and Co-Founder of PitchFire, a platform redefining how organizations and B2B teams build pipeline through paid prospecting, discusses a value added approach to your prospecting. Ryan challenges conventional outreach tactics, explaining why more automation doesn’t always mean better results.

Key Takeaways:

The outbound paradox.

Highly personalized outreach campaigns that prioritize engagement over volume, leading to real meetings.

How integration with AI is impacting prospecting (30% of sales messages using AI).

743 Billion prospecting touches will be ignored.

Get listed on the Pitchfire marketplace.

Components of a successful pitch framework.

Brand archetypes & social media.

Connect with Ryan on LinkedIn and check out PitchFire.com to see how your team can break through the noise.

Timestamps:

[00:06:45] Effectiveness of paid prospecting

[00:14:10] Pitchfire marketplace, Chrome plugin

[00:15:10] Key to designing a great pitch

[00:21:13] Seth Godin, Purple Cow

[00:25:18] Brand archetypes 

[00:37:14] Quickfire questions

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