We've been actually kind of BUILDING a Marketing Playbook over the past few episodes - not on purpose. Las episode we talked about identifying your ideal customer, and recently we've done podcasts on:

Ecommerce sites: https://customapparelstartups.com/episode-130/

Turnaround strategies: https://customapparelstartups.com/episode-128/

Selling Conversations: https://customapparelstartups.com/episode-127/

Winning Sales Methods: https://customapparelstartups.com/episode-124/

During this podcast we'll be talking with Kelly Lawrence about the idea of an ACTUAL Marketing Playbook - or Business Playbook. What that is and why it just might be the key to long term growth for your business.

Intro Kelly Lawrence from Lawrence Innovation https://www.linkedin.com/in/kellylawrence/

What is a Marketing Playbook?

Okay - let's talk about this idea of developing the playbook by company size, because they're going to be quite different depending on where you are in your business life

What is your playbook?

Here are some steps to creating your playbook?

Initial questions:

Research:

Costs and profits:

Results:

Making the playbook:

Now you are ready to deliver your new playbook to your team, or yourself!

Your playbook will always be adapting and changing over time. It's not written in stone, it is a plan you should refer to and update over time.