The HyperFast Agent Podcast

Episode #138 Mastering Short Form Content with Eric Simon

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During this episode of the HyperFast Agent Podcast, host Dan Lesniak speaks with Eric Simon, creator of The Broke Agent, a platform for real estate comedy and entertainment. Eric shares how he approaches creating short form content to engage a large audience on social media. Listen to hear Eric’s tips for adapting to new platforms and leveraging different ways to connect. 

Episode Highlights: 

  • Eric Simon is an agent in Los Angeles. He started The Broke Agent five years ago for real estate comedy and entertainment.
  • His content targets residential real estate agents.
  • People don't need to hear about your property in escrow on their feeds.
  • Include some of your pitfalls along with your successes.
  • Don’t be afraid to share your hobbies and interests in your feed.
  • Your feed doesn’t have to be a gallery of perfect pictures.
  • Many agents simply aren’t content experts.
  • Dan thinks most people need to post more.
  • Remember that not everyone will see every post you create.
  • In terms of posting about politics, be careful not to alienate your audience.
  • Eric thinks Instagram is the perfect platform for real estate agents.
  • Dan describes how he uses TikTok.
  • Using TikTok will be beneficial in teaching you how content is going to be produced and consumed in the future.
  • Even if TikTok doesn't help you build a following, it will help you build skills you can use on other platforms.
  • Eric uses Twitter as a testing ground. Dan also uses it as a place to test ideas before putting them on Instagram.
  • Dan remarks that you might connect with more sellers on Facebook. You may find more buyers on Instagram.
  • Dan suggests that you should not ignore Facebook.
  • Dan talks about their team’s strategy for using LinkedIn, which currently has great   organic reach.
  • Eric shares ways he has explored creating long-form content.
  • They discuss Gary V.’s content pyramid.
  • Eric tries to repost his content to three platforms daily.
  • Eric provides answers to the HyperFast Round.
  • He emphasizes the importance of getting on TikTok now.  

    • 3 Key Points:

    1.   Being authentic in your social media posts may include documenting pitfalls along with your successes.
  •   Getting on TikTok will teach you about the future of content creation and consumption. 
  •   Re-purpose your content across platforms. 

    • Resources Mentioned:

    • Learn more about Hyperfast Academy; HyperFast Coaching 
  • Dan Lesniak bio, Facebook, Twitter 
  • The Broke Agent website, Instagram, Twitter, Facebook
  • Email Eric Simon at: [email protected]
    • ...more
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    The HyperFast Agent PodcastBy The HyperFast Agent
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