More and more companies are using artificial intelligence to help run their business. In this episode of If Walls Could Talk, Publisher Jill Bloom sits down with Jessica Reyna, owner and marketing director of Kill Your Competition, to discuss how artificial intelligence, and specifically ChatGPT, are being used in the construction industry.

One point Reyna makes clear is that artificial intelligence is not always right. “ChatGPT, in a sense, can do the same thing [as most artificial intelligence],” she said. “It’ll grab different information across the Internet, what it thinks is accurate and relevant, but it doesn’t always mean those citations can actually be sourced or fact-checked.”