The increasing interest in better-for-you breads provides bakers with a formidable challenge. Consumers clamor for breads with clean-label benefits while shunning any ingredients that sound artificial, yet they won't compromise on taste, texture, shelf life, or other must-have qualities. Dr. Cropper discusses the challenges, BFY trends, the role potassium bromate plays, and how to swap that ingredient with effective, natural alternatives.

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