I have SOMETHING to say!

Episode #139: "I Have SOMETHING To Say" with special guest, Liliana Pickens


Listen Later

Take out pen and paper if you own a home and are sitting on some equity. In this episode of I HAVE SOMETHING TO SAY I talk to my dear friend Liliana Pickens, Co-Founder of Pro Coaching Infinite, a firm dedicated to training real estate professionals in culturally sensitive best practices to serve an increasingly diverse community.  After leaving her employer of 20 years, Liliana began her career in real estate five years ago and says this decision changed her life, not just financially, but because of the people, she’s met. “Real estate agents get a bad rap because of the shark mentality – they always want to sell you something – however, my approach has been more about having a guided conversation, especially with the Hispanic community, because we are not great at the money conversation,” Liliana explains. She has been challenging the mindset that you go to school, find a job, and work for someone else for financial stability by presenting real estate as a conduit to build wealth, including Spanish-speaking individuals. “It’s not about selling a house, that’s the least of my concerns. So, I want to train English-speaking and bilingual real estate agents, so they understand that they are here as a guide and as a resource,” Liliana adds. With 75% of the wealth created in the U.S. coming from real estate, it has become imperative to learn how to navigate buying property for the first time or tapping into the equity you have accumulated to make it work for you financially through investments. With hedge funds just recently starting to look at purchasing entire rental communities, the threat of not having access to buying a home is not yet a problem. However, affordability for individuals to invest in real estate is linked to many factors such as the ability to earn higher wages, spending habits, and amount of savings, to name a few. We must prevent people from getting shut out of opportunities to buy property. It’s critical for people to learn to crunch their numbers and determine when they can start buying to build equity and reinvest. Liliana shares how consumer behavior, the government, and global factors (like the war in Ukraine) affect the real estate marketplace, and with consumers becoming more diverse with each passing day, she is determined to train the next generation of real estate agents that have the cultural competency and know-how to help them attain economic mobility through home ownership and investment properties.

...more
View all episodesView all episodes
Download on the App Store

I have SOMETHING to say!By Sami Haiman-Marrero

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings