Olly Double interviews Kent Drama graduate Ben Haigh about being Head of Client Services for SINE digital, where he markets big theatre shows using the magic of the internet. As well as talking about how he got from graduating to a great job in the creative industries, there’s some discussion about creating the right visual image to sell a show, or as Ben puts it, ‘Making that world before you even get into the theatre.’ He also talks about how to harness Facebook and Instagram to attract the target audience, and there’s some interesting nerdy chat about the immersive theatre show Doctor Who: Time Fracture.