How do some companies unlock new markets while others compete in crowded spaces? In this episode of Inkshift, we explore Blue Ocean Strategy, a transformative approach to business innovation by W. Chan Kim and Renée Mauborgne. The authors reveal how to escape ‘red oceans’ of competition by creating ‘blue oceans’—untapped markets where differentiation and low cost intersect. Join us as we discuss the strategies and real-world examples that show how to reshape your thinking, make your competition irrelevant, and capture new demand.