In this episode, Paul and Joey go wide. Joey talks through his 8-week health phase and why periodizing nutrition matters once you've maxed out a mass. Paul shares his Summer Strong recap, why AI is the next internet for coaches paying attention, and the lessons from a failed app, a yoga class email, and the strategy of doubling down on what already works. If you're a coach figuring out where to put your next 12 months, start here.CHAPTERS00:00 The Health Phase Joey Needed After His Mass14:36 Summer Strong, AI, And The Next Internet35:30 The Yoga Email That Burned Into Joey's Brain46:29 The App That Failed Because Marketing Came Last58:46 Double Down Before You DiversifyWHAT YOU'LL LEARN→ Why an 8-week health phase resets your metabolism after a hard mass→ How AI tools, used right, multiply what you produce without diluting your voice→ Why doubling down on what you do best wins over adding adjunct services→ The pebbles in the pond mindset that turns every interaction into business growth→ What a failed behavior change app taught Paul about MVP and marketing firstReal time, real conversations with real people building forward.#BuildingForward #PaulOneid #JoeySzatmary #BuildingForwardPodcast #OnlineCoachingBusiness #CoachingMentorship #StrengthCoaching