CogNation

Episode 14: Color, Concepts, and Design: Guest Karen Schloss

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Our guest is Karen Schloss, who studies the way in which color is imbued with meaning through a lifetime of associations with objects (like bananas and fire trucks) and concepts (like love and politics). We discuss her research, including topics such as:

  1. What color should recycling bins be?
  2. A tool that can help designers use color-concept associations in their work
  3. The "blueberry problem" (why is is that blueberries aren't very blue?)
  4. How to market a blue banana
  5. What color heaven and hell should be

    6. Links:

    Dr. Karen Schloss's lab at the Wisconsin Institute for Discovery
    Colorgorical: A color-concept tool
    Our paper for discussion: "Color inference in visual communication: the meaning of colors in recycling"

    ...more
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    CogNationBy CogNation Media
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