The Knowledge Shop

Episode 14 - Don't be a label, be your own founder

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It’s autumn! (No pumpkin spice in this household 😝

Let’s dive in…..

Quick bites:

How I make the show:

  • Podcast notes throughout the week and reflection on what’s been going on.
  • The weekly cadence acts as a forcing mechanism to do this, and take time to be honest with myself. What am I really feeling what is really holding me back, what help do I really need?

    • For New podcast artwork:

    • Photopea - Edit images for free
    • Create podcast templates with Canva

      • Save Money - Founder perks / promo codes discounts:

      • They can save you money, make sure to sign up / use them:
      • Always search for promo codes - use Google search, member groups, social media eg Reddit, industry forums.
      • Student discounts if you are one
      • Founder Specific Channels - even if paid, you can save a lot of money across eg AWS, Docsend, Canva etc etc. Different rates on them, search across and see what offers the best for each particular purchase.
      • Consider: Techcrunch, Day One, FoundersCard , Startups.com

        • Deep Dive: Asking permission / Justification

        • In corporate, you are doing something for somebody else. You don’t self doubt about it, they say, you interpret and do.
        • Startup life is hard - as you are the brand. So I find it hard to not second guess.
        • The industry is designed to go against founders from atypical backgrounds, as they want to de-risk their investments (time / financial / your emotions)
          • Leading with “Why you”, why do you have “Product Market Fit”? Means you are constantly asking and having to justify, encouraging self doubt

            • But… did Mark Zuckerburg and Brian Chesky have founder market fit? Were they social media or travel execs? Or were they just curious and their own customers?

            Don’t underestimate the value that an outsider brings, with out of the box thinking.

            How I handled this / reminded myself i can do this?

            Whilst suffering serious self doubt, like a beacon I listened to the Zero to One podcast, and an interview with the CEO of Eventbrite - Julia Hartz (with no tech / founder market fit background). And I quote…..

            “You don’t have to be a crazy entrepreneur to do something. You don’t need a label”.

            You don’t have to have a background to doing something: Just dig in and start. Don’t wait for permission.

            If you have skills in critical thinking, are a fast learner and passionate about the problem - that’s all you need.

            Now I feel so much better again. I need to keep this on replay to remind myself, I am not here to ask permission. I am here to do and make a difference. I am here to do me and hopefully help the world as a result.

            Resources

            Photo editing - Photopea

            Zero to one podcast - Julia Hartz of Eventbrite

            Canva - podcast templates

            Perks:

            • Techcrunch
            • Founderscard
            • Startups.com
            • Day One
            • Startup School
              • ...more
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              The Knowledge ShopBy Tori Hanson
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